Paid Advertising for Sports Organisations and NGOs
A lead or a donor who churns in month two isn't a win. It's a cost with extra steps. We run paid acquisition across Meta and Google built around what happens after the click: the follow-up, the onboarding, the first weeks that decide whether someone stays.
What are the campaigns built for?
Campaigns are built on the same retention thinking behind our gym and club partnerships. The goal is people who stay, not just people who click.
Ads land best on a page and follow-up system built to match: Website Development and Sales Operations.
Fitness and health claims in UK ads fall under the ASA and CAP Code. Campaigns are written to stay inside those rules, so ads don't get pulled or reported.
Questions we get asked
Which platforms do you run ads on?
Meta (Facebook and Instagram) and Google as standard. Others scoped on request.
What's the minimum ad spend to work with you?
We agree this based on your goals and market during scoping. There's no fixed minimum, but campaigns need enough budget to actually learn.
Do you also handle the landing page and follow-up, or just the ads?
Ideally both. Ads perform better when the landing page and follow-up system (see Sales Operations) are built to match.
Talk it through on a call.
Tell us what you're running and where it's stuck. We'll tell you honestly which piece to fix first.
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